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Vocabulary Powerhouse

UX Case Study

2023

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Index

Index

Index

Introduction

Learning a language is often seen as a daunting task, with vocabulary acquisition being a key component. The prolonged journey of language learning also presents the challenge of maintaining motivation.

In light of this, I plan to design a vocabulary learning platform that fosters collaborative learning and friendly competition. Users will be able to track each other’s progress, providing encouragement and sustained engagement in mastering new words.

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Since English is the most widely spoken language globally, this app is dedicated to enhancing English vocabulary.

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Source: Eton institute, SANAKO, Jargan Josh

Problem Analysis

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My Research On Similar Apps (Competitive Analysis)

To understand existing solutions, I analyzed three highly-rated English vocabulary learning apps on the Google Play Store. I mainly focused on their

Registration Process: How do users experience the opening?
Learning System: How do users learn here?
User Freedom: How much freedom do users have?
Visual Design: How appealing is the visual design?
Reward: How are users rewarded for their enthusiasm?

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My Research On Potential Users

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:

To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel)

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

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User Persona:

To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

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Task Analysis & User Flows:

To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

To gain deeper insights beyond competitor analysis, I investigated user experiences with existing vocabulary apps. I went through certain methods to gain these insights.

User Interviews:
To understand my users better, I conducted interviews with 4 participants who had previously used online vocabulary-learning tools. I then categorized the key takeaways from these interviews into three themes: actions (what users do), thoughts (what users think), and feelings (how users feel).
User Persona:
To structure my user research, I segmented the user base into categories based on age, demographics, and profession, which led me to identify a subgroup of potential users
Task Analysis & User Flows:
To visualize potential user journeys, I created flowcharts that map out the actions users can take within the Vocabulary Powerhouse to achieve their desired outcomes.

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Prototyping & Testing

After having the structured user research, I initiated the design process by creating rudimentary sketches for my application. These sketches laid the groundwork for my project. I elevated these basic sketches into interactive mid-fidelity prototypes in the following phase.

After having the structured user research, I initiated the design process by creating rudimentary sketches for my application. These sketches laid the groundwork for my project. I elevated these basic sketches into interactive mid-fidelity prototypes in the following phase.

I conducted usability testing on the mid-fidelity wireframes with five potential users. Subsequently, I organized their feedback based on Jakob Nielsen’s Error Severity Scale.

After having the structured user research, I initiated the design process by creating rudimentary sketches for my application. These sketches laid the groundwork for my project. I elevated these basic sketches into interactive mid-fidelity prototypes in the following phase.

I conducted usability testing on the mid-fidelity wireframes with five potential users. Subsequently, I organized their feedback based on Jakob Nielsen’s Error Severity Scale.

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Then I conducted usability testing on the interactive mid-fidelity prototypes with five potential users. Subsequently, I organized their feedback based on Jakob Nielsen’s Error Severity Scale.

After having the structured user research, I initiated the design process by creating rudimentary sketches for my application. These sketches laid the groundwork for my project. I elevated these basic sketches into interactive mid-fidelity prototypes in the following phase.

I conducted usability testing on the mid-fidelity wireframes with five potential users. Subsequently, I organized their feedback based on Jakob Nielsen’s Error Severity Scale.

After having the structured user research, I initiated the design process by creating rudimentary sketches for my application. These sketches laid the groundwork for my project. I elevated these basic sketches into interactive mid-fidelity prototypes in the following phase.

I conducted usability testing on the mid-fidelity wireframes with five potential users. Subsequently, I organized their feedback based on Jakob Nielsen’s Error Severity Scale.

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See the full Usability Testing report here

Special Features

There are some user-friendly and engaging features in Vocabulary Powerhouse such as

Learning Level

Vocabulary Powerhouse caters to all learners, from those new to English to those looking to refresh their existing knowledge.

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Gamification

Vocabulary Powerhouse enables you to challenge friends to one-on-one matches, adding excitement to your English learning journey regardless of your current level.

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Conclusion

Following usability testing, previous users reported an average satisfaction increase of 28%, compared to their earlier experience. To maintain consistency, final usability testing was also done with mid-fidelity prototypes like the usability testing before

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See the Final Usability Testing report here

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Email: omyonahian@gmail.com

Email: omyonahian@gmail.com

Email: omyonahian@gmail.com